Old Rip Van Winkle bourbon: Creating the ultimate cult brand – Fortune
February 25, 2011 by admin · Leave a Comment
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Old Rip Van Winkle bourbon: Creating the ultimate cult brand
Fortune Harry Truman liked a glass when playing poker. Screen star Tallulah Bankhead was famed for being able to polish off a bottle of the stuff in under 30 minutes. Not all bourbons, however, are alike. Aged bourbon, it turns out, attracts an almost cultlike … |